What is Google Ads?
Google Ads is a paid online advertising platform offered by Google. Google Ads (formerly known as Google Adwords) allow you to advertise and promote your products and services when users search relevant keywords.Google Adwords plays a tremendous role in the world of Digital Marketing.
Google ads is all about auction and bids.
What is auction?
A public sale in which goods or property are sold to the highest bidder.
What is Google Ads auction?
A public sale for space available for ads on a search result, or on a blog, news site, or some other webpage. Each auction decides which ads will show at that moment in that space.
What is bid?
Offer (a certain price) for something, especially at an auction.
What is Google Ads bid?
It is the most you're willing to pay for a click on your ad.