What is Off-page SEO?

Off-page SEO refers to SEO which is done outside the website to improve its ranking on search engine result pages(SERP).While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, such as backlinks from another site. Off-page SEO factors are link building, social media, videos, blogging, etc.

Factors of Off-page SEO:

Backlinks

Backlinks (also known as “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.

Domain Authority

Domain Authority is a search engine ranking score that gives a measure of how successful a website is when it comes to search engine results. It was created by software development company Moz. A Domain Authority score ranges from 1 to 100, with higher scores corresponding to a greater ability to rank.

Local SEO

Customers are searching for the best products and services near them – and they want answers… fast.Will your business show up at the exact time when local customers are looking? Will they pick you out of all the local businesses that offer the same products and services? Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google.

PPC

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site,

Social Media Promotion

The promotion of your website which is done on social media(such as facebook, Instagram, LinkedIn, Twitter, WhatsApp etc. is known as social media promotion.